About Us
Learn who we are, why we exist, and what we do. Spoiler: we help leaders build resilience, lead with purpose and thrive under pressure.
Why GYST Exists
At GYST, we know that pressure is inevitable, but when managed well, it can be a powerful force for performance. But all too often, leaders and teams let that pressure tip into stress. That’s when the cracks show: communication breaks down, decision-making suffers, and performance takes a hit.
Our mission is to change that story. We exist to help ambitious leaders harness healthy pressure as a driver of success, without burning out in the process. When pressure is managed effectively, it sharpens thinking, fuels motivation, and unlocks potential. When it isn’t, the costs – for individuals and organisations – are far too high.
GYST was founded in 2017 by Katie Maycock, who knows first-hand the toll unchecked stress can take. She built GYST to equip leaders with the tools, strategies, and resilience to perform sustainably at the highest level.
The GYST Mission
Our mission is simple: to equip leaders and organisations to achieve sustainable high performance.
We’re here to:
By spotting the signs of stress early, strengthening resilience, and embedding healthy pressure into company culture, we help leaders and teams perform at their best – today, and long-term.
What Makes GYST Different
There’s no fluff at GYST. We don’t hand out slogans, sugar-coat the challenges, or offer generic “wellbeing tips.” Instead, we provide process-driven, practical solutions grounded in research.
What makes us different:
Direct and evidence-based.
We focus on how stress and pressure actually affect the brain, body and behaviour.
Practical and actionable.
We give you tools you can use immediately – from resilience strategies to communication techniques – that create measurable change.
Tailored, not templated.
Every programme is built around your leadership style, your team dynamics, and your organisational culture.
Strategic, not superficial.
Stress isn’t just a “people issue” – it’s a commercial one. Our work creates outcomes you’ll see in performance, retention, and culture.
Who We Work With
We partner with leaders who are already playing at a high level – and who want to keep it that way. Our clients include CEOs, founders, Directors, entrepreneurs, senior leaders and managers preparing for promotion.
They come from various industries, including global brands, growing tech firms, high street banks, and scaling startups. The industries may differ, but the pressures are familiar: complex decisions, rapid change, high stakes. Our clients are proactive, forward-thinking, and willing to challenge old norms to create stronger, healthier, more successful organisations.
Advice To Help You Change Your Life
Check out our published articles on dealing with stress, burnout and learn how to put your wellbeing first.
Ready to thrive under pressure?
If you’re ready to drive performance and enable sustainable success, we’d love to work with you.
Working with GYST means honest conversations, practical strategies, and clear outcomes. There’s no judgement here – just a calm, confident space to reassess what’s working, what’s not, and what needs to change.
We help leaders and teams take back control: not just of their workload, but of how they feel, think, and perform every day.
If you’re ready to take action and build a healthier, more successful workplace, contact GYST today to start the conversation.
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