Supporting Leaders in
High-Pressure Environments
Build resilience, lead with clarity and unlock potential.
We work with ambitious leaders to join the dots between wellbeing, culture and commercial success. If you want to achieve sustainable high performance without sacrificing wellbeing, GYST’s executive coaching is for you.
Why invest in executive coaching?
As a senior leader, no doubt you are used to stressful situations: hitting targets, managing people, and balancing it all with life outside the office. If you feel overwhelmed at times, congrats, turns out you’re human.
The key is your ability to act on it before pressure turns to stress. We’re here to tell you that it is possible to learn how to manage yourself under pressure – thrive even – without burning out. With our support, you can embrace healthy pressure to help sharpen your thinking, fuel motivation and improve your leadership skills.
It’s critical, not only to your own success, but that of your organisation as a whole.
What executive coaching can do for you
If you want to…
- Become a more influential leader
- Communicate with confidence
- Lead teams that deliver results
– then our executive coaching is for you.
What’s more, we can help you achieve all of this without burning out. We’ll give you the tools to become more self-aware, build resilience and spot the signs of stress in yourself and others. This is big, perspective-changing stuff that will benefit both your personal and professional life.
Find out more about executive coaching from GYST
Meet Katie Maycock
Executive Coach & Founder of GYST
Hi, I’m Katie. I founded GYST to help leaders perform better, kick stress to the curb, and thrive in high-pressure environments. I know what it’s like to deal with workplace stress and how it spills over into life – I’ve been there, burned out, bounced back (twice). That’s why I know the emotional – and commercial – benefits of embedding stress management firmly in company culture.
I’ve worked with clients across industries worldwide, delivering executive coaching, training, and development programmes that drive real change. My approach is direct and based on solid research. No BS, no fluffy clichés, just process-driven strategies and practical solutions. If you are an ambitious, forward-looking leader looking to drive performance, I’d love to hear from you.
Executive coaching - who it's for
If you are wrestling with high-pressure decisions, leading through organisational change or perhaps preparing for a leadership role, our coaching can give you the guidance you need to step up to the challenge. We work with:
Managers preparing for promotion or succession
Directors and senior leaders
CEOs, founders, and co-founders
Business owners and entrepreneurs
If you’re ready to benefit from a strong support network, embrace healthy pressure and lead with purpose, talk to GYST today.
The GYST approach
We work with ambitious leaders to join the dots between wellbeing, culture and commercial success. If you want to achieve sustainable high performance without sacrificing wellbeing, GYST’s executive coaching is for you.
Long-term support
At GYST, we don’t treat executive coaching as a quick fix or a one-off training session. Real, sustainable change starts at the top and cascades through the organisation. It’s a journey designed to evolve with you and your company.
Quantifiable research
Our approach is practical and rooted in science – we’re not about to roll out yoga mats or peddle lame affirmations. Led by our no-nonsense powerhouse, Katie Maycock, our approach is 100% process-driven and draws on solid research into how pressure and stress affect the brain, body and commercial performance.
Practical advice and solutions
What does our advice look like? Better daily habits, getting enough sleep, nutrition and exercise cannot be underestimated. Clear work/life boundaries and more open communication are also key to avoiding a burnout epidemic. We’ll give you helpful, practical tools and resources to put into action straight away.
Tailored to your company culture
At GYST, nothing we do is generic. Every coaching programme is tailored to align with your company values and organisational objectives. Because when change is embedded in culture, it sticks.
Our services stem from our clear process:
While we specialise in executive coaching, we can work with you long-term to embed a culture of healthy pressure throughout your organisation.
Leaders
It all starts with leadership team coaching, including 1:1s, roundtables and workshops.
Teams
Practical, research-backed training sessions for executives and their teams.
Culture
Interactive workshops, training, and engaging talks, to help embed change.
Stress management is a strategic issue
We are realists and know that stress is inevitable – but it’s in no way sustainable. This knowledge comes from first-hand experience, plus the wealth of research out there on how it destroys productivity and costs UK employers £billions each year (source: numerous, it’s not hard to find).
At GYST, we talk about the “cost of stress”:
Through this lens, stress isn’t an HR or “soft” issue – it’s a commercial risk. But by tackling it head-on, you can create a strategic advantage. Leaders who actively manage pressure create a strong culture where teams feel supported – and well-supported teams don’t just show up, they SHOW UP. That’s why GYST’s clients view executive coaching not as a cost but a strategic investment.
Introducing the Stress Behaviour Index™
Take action on stress before it becomes a business risk.
The Stress Behaviour Index™ (SBI) gives companies unprecedented visibility into how pressure is shaping behaviour across their teams and organisation.
Delivered as a digital survey, it pinpoints the warning signs of stress, like decision fatigue, reduced focus, and disengagement.
This powerful tool identifies which workplace behaviours are contributing to company goals to help leaders drive meaningful change.
Be among the first to harness this valuable insight. Get in touch today.
Frequently asked questions about executive coaching
Got questions about how executive coaching works and what it can deliver? Here are the answers to the ones we hear most often.
What does an executive coach actually do?
And you are right to ask - it's a big investment after all.
The objective of what we do at GYST is to improve executive and organisational performance while protecting wellbeing.Our method is to challenge your thinking, sharpen self-awareness, and help build resilience. The nitty-gritty of what we do involves 1:1 coaching, team sessions, workshops, and talks.
And the results of what we do: better decisions, open communication, resilient teams, strong culture, increased retention, improved performance... all of which align with what's going on on your bottom line.
What are the commercial benefits of executive coaching?
For GYST, executive coaching isn’t just about personal development or achieving 'soft' goals. Make no mistake - we're here to deliver measurable outcomes for your business. Our clients report more motivated teams, better retention, and higher performance. Yes, we'll give you the tools to protect wellbeing and overcome workplace anxiety - but the aim is sustainable commercial success.
Still got questions? You’re not alone, get in touch with Katie to discuss how we can help.
Ready to thrive under pressure?
As an exec, pressure is part of the job. At GYST, we can help you manage pressure and use it to supercharge your performance and become a more effective leader. With our strong support system and simple strategies, you can develop resilience and achieve growth without burning out.
If you’re ready to lead with confidence and thrive in high-stress situations, let’s work together.
"*" indicates required fields